Thursday, January 6, 2011

Traffic Generation

Web Directories
Proper website promotion is becoming increasingly important. There are literally billions of web pages on the Internet, which makes getting noticed online a very difficult task. The first step to getting your web page visited by your target audience is to submit the page to the search engines. You may think that the search engines, like Yahoo, Google, Altavista, or Excite, somehow search every document on every server to find a match, but that is not the case. In order for a website to be included in search results, the web crawler, or search engine, has to know that the site exists. This is where submitting your website to the search engines becomes important. This is your way of telling the search engines that you exist, so they can point potential viewers to your site. There are several ways to go about submitting your site to the various search engines. You can submit your site directly to each individual search engine, you can use an agent to submit your website for you, or you can use automated article submitters.

The first option is certainly the cheapest option, and you will know that the job is done because you will have done it yourself, but there are several important drawbacks to consider if you are thinking about submitting your website to search engines directly. While it is true that it only costs you your time and there will be no doubt in your mind that it has been done, there are some difficulties. The first one is that it can be a very time-consuming and tedious process. Secondly, submitting these forms is an art; you want to get it right so that you get the best page-ranking possible. If you have no or limited experience in this area, you may want to think twice before submitting articles to the search engines on your own. That being said, if you know what to do and how to do it, submitting on your own can save you money and maybe even a headache or two.

Another option is to use an agent. This is a real live person who will submit your website to all the search engines manually. This person will ensure that it is done properly, in a timely manner, and in such a way that will maximize your page views. Again, there are some things to consider when you are looking at this option. For starters, you need to make sure you are getting someone reputable who will actually do the job his or herself, and not delegate it to an online submission service, or else you could just be throwing your money away. Also, an agent can be very pricey, so you need to make sure that your website is sufficiently unique to call for such a specialized service.

Lastly, there are automated article submitters all over the World Wide Web. Finding one should not be difficult. Finding a reputable one that is worth the money is a different story. Most of these services come pretty cheap, but you don't get the high level of service you would get through an agent or by doing the job yourself. However, depending on what your specific needs are, the low price and the speed make these submission services an attractive option for many web site owners and webmasters. It is wise to check out your favorite online trade association to make sure that the site you are dealing with is legitimate. Look for things like physical addresses and phone numbers to help verify the legitimacy of any given website submission service.

Traffic Generation

free traffic

Who says you need to spend tons of money to market your business?? Well those are the old school of thoughts. Welcome to the new Internet marketing strategy.

The basic idea started of with the algorithm of the search engine. In order to rank well in the World Wide Web, you need to have lots of website putting a link to point to your website and its called Link popularity.

Why should the site owner do you a favor if he does not benefit from it? Unless both parties benefits from this mutual agreement, if not the party seeking a link from the established website might need to pay an advertising fee! This is not really a bad idea if with this arrangement; you have a promised stream of traffics.

However, if you are new in the Internet business and don't have much budget for such advertising, submitting an article about your business is the best idea! And the more the merrier!

Writing an article about your business is the best and most effective way to market your business on the Internet. Best of all, its FREE. Yes everybody is doing it and why shouldn't you?

Some pointers when submitting your article to a directory:

1) Pick the right category
A search on the site will generate a few articles and you have a clue where your business belongs.

2) Key worded content

What is that? Basically if you are selling gifts in your business, litter sparingly your article with the word "gifts". Chances of it being search by the search engine for "gifts" will be higher.

3) Length of article

The viewer reading your article might not have much patience and it is best to convey your message in the shortest possible time. Very often I read articles that beat around the bush that is very bad for marketing. The viewer might get agitated and skip your article for the next one unless your article is very well written. My suggested length will be between 300-600 words.

4) Don't forget to add your URL

I have seen article very well written and yet they are doing themselves a disservice by now putting an URL to their website!

Getting all excited?? Why not? Put on your thinking cap and start to write your article for your business. Don't forget, it must be key worded content to promote your business.

Happy writing and good luck!

Email Marketing

Build Interest With Autoresponder Messages

If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders?

It's really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this won't work.

You build interest slowly. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product – giving the reader more actual information with each and every message. Your final message should be the sale pitch – not your first one! With each message, make sure that you are giving the customer information pertaining to the topic – free information! This is what will keep them interested in what you have to say.

This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a 'swap' file, and keep those messages. Use some of the better sales copy for your own autoresponder messages – just make sure that yours doesn't turn out to be an exact copy of someone else's sales message!

Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!

Internet Marketing

Secrets to Bringing Tons of Visitors to Your Website

The Pay for Performance or P4P was originally invented by Overture. Overture observed that the internet was growing into a unique kind of shopping mall, where people could shop conveniently and easily and that advertising was gaining grounds on the internet. But now, Overture has been taken over by Yahoo and hence popularly known as Yahoo.

A visible and popular website attracts more and more people. It provides ads in other sites that link to a particular site can direct potential consumers and customers to that site thus increasing traffic and sales in that website. Yahoo provides a service using which it is possible to show ads kept in their websites when people input certain keywords.

Using Yahoo services, any willing website can have their traffic increased by utilizing the same. When more and more people become aware of your site, the traffic to your website would automatically increase. This in turn would increase the chance of people viewing your pages and products. Even if a small fraction of those people actually buy your products; that would still mean a substantial figure for you and your company.

It is the goal of every internet based company to get a high volume of potential consumers to their website. To accomplish this, the companies try a handful of methods to make their website more and more popular and make the people all over know about the existence of their services.

Yahoo/Overture is very similar to Google's Adwords. Both of them use the same principle in showing ads according to keyword or keyword phrase searches. Whenever someone types in a phrase or a keyword in their search engine, the result page shows the usual results and along with it, shows the ads matching the search criteria on the right side of the same page. These ads in turn link to the websites of the respective companies.

As an example, let us consider that you run a car parts retail/wholesale site and you have chosen for Yahoo/Overture services, choosing some keywords that can trigger your ad to be displayed. Then, if somebody searches for Honda Accord, your ad might show up if you have designated that as one of your keywords. Using this system, you don't even need to optimize your website with Search Engine Optimization methods and techniques

With some labor and work, you can make your site one of the high ranking sites per keyword search and you would have the chance of your site being displayed on the top of the list or at least, on the first page of a search result, thus increasing your chance of people clicking on your links. This is a fast way to have traffic and visitors to your website.

However, remember that this service is not free. There are different ways in which Yahoo/Overture might charge you. They could charge in the number of keywords or keyword phrases your as uses or in the number of times your ad gets clicked on. Similar services might offer other features like having your ad show up on some third party sites, besides showing it on the search result page. You should look out for those.

Some third party supports placing ads that have similar content to that of the site. The more sites your ads are shown, the more is the chance of getting visitors to your site, especially, if the site where your ad is shown is a popular website.

With the internet being the largest network and still growing and which has shrunken the whole world into a global village, with online businesses mushrooming, it is high time to start advertising and surge ahead in this rat race of getting visitors to your site. Yahoo/Overture is a great place to make a start. There are many who have used Yahoo/Overture and have had great success. It is a market strategy which will direct swarming traffic to your site and that in turn will boost your sales and result in profit.

Often it is seen that to make money, you require money. But by using services like Yahoo/Overture and other such types of low cost or free market strategies, it is often possible to get overwhelming results faster and on a big scale. Many of the online companies have learned this fact the hard way. Your company should, however, not be one of them.